Video images of the photogenic William Jewell College campus are lighting up television screens across the Midwest this summer as part of a new regional McDonald’s promotional campaign. Mark Schotte, a partner in Bark Productions which filmed the spot for the Bernstein-Rein advertising agency, attended William Jewell College from 1978 to 1980 and was excited to be able to reconnect with Jewell during production of the spot, which took place on the evening of May 24 and the morning of May 25. The company made a gift to the College as a courtesy for using the location.
A film crew of about 50 technicians descended on the campus to shoot the “Romeo and Juliet”-themed commercial in which a pair of students bring their late-night drive-through snacks back to an unnamed college campus and chow down as the sun rises over the Quadrangle. Semple Hall was used for residence hall interiors and exteriors, and shots of the Quad were filmed in front of Gano Chapel and from the roof of Yates-Gill College Union. The 30-second spot is running in major media markets throughout the region this summer, and there is a possibility that the commercial will be picked up for wider distribution. A longer, 60-second version is scheduled to appear in pre-show presentations at area movie theaters later this summer. You can view the shorter version at http://www.youtube.com/watch?v=GbBSimp84KA
“The location was key, and I knew the minute I saw the script that Jewell was the place to shoot it,” Schotte says. “There is a very good possibility that it will be used regionally and quite possibly nationally. It’s getting a lot of attention.”
William Jewell College is committed to bringing together talented students and gifted faculty mentors within a vibrant community sparked by a rigorous and intentional liberal arts curriculum. A full range of personal and professional development experiences are presented by the selective national liberal arts college’s location within the Kansas City metroplex of more than two million.