A student wearing headphones and a red Kansas City Current hat operating a live video broadcast interface on a desktop computer.

Business – Marketing

If you want to make an impact in the business world, Jewell is the place to be.

Business

Business – Marketing Major at William Jewell

The Marketing emphasis within William Jewell’s Business major prepares you to understand customers, communicate ideas and develop strategies that help organizations create meaningful connections with their audiences.

Billy J. Bird, the William Jewell College mascot, posing with wings spread open, framed in a circular cutout with campus trees and a red phone booth in the background.

Interests & Attributes:

  • Business & Leadership
  • Global Leadership
  • Innovative

Understand People and Markets

Effective marketing begins with understanding people. You’ll explore how organizations identify opportunities, communicate with audiences and develop strategies that respond to customer needs.

You’ll also consider marketing within the larger context of business. A successful marketing strategy needs to support an organization’s goals, respond to market conditions and communicate a clear sense of value. Your coursework will help you see how marketing connects with management, finance, strategy and other areas of an organization.

Combine Creativity With Strategy

Marketing allows you to bring together creative thinking and analytical decision-making. You’ll learn to approach business challenges from different perspectives while developing practical strategies for communicating with audiences.

Whether you’re interested in building a brand, developing campaigns, understanding consumers or creating marketing strategies, you’ll develop skills that can be applied across industries and professional environments.

Beyond Jewell

At Jewell, you’ll develop more than the ability to promote a product or service. You’ll learn to think critically about how organizations communicate, how audiences respond and how marketing can create meaningful connections between organizations and the people they serve.

Faculty

See All Faculty

Find Your Place at William Jewell

Close-up of a person holding a black smartphone while typing with their thumb.
Contact
A student wearing a backpack walks along a paved brick campus pathway toward campus buildings, featuring a dome observatory on the left under a clear blue sky.
Visit
Close-up of hands typing on a laptop keyboard at a desk.
Apply